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Developers explore new ideas to market projects safely amid outbreak

Fresh property news selection on February 14. 2020, Friday.

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They are using technology like 3D video walkthroughs and online marketing, besides curtailing gallery visiting hours

Developers are exploring different ways to safely market their residential projects amid the Covid-19 virus outbreak, from stepping up the use of digital solutions to curtailing hours at their sales galleries.

While a number of developers have already rolled out precautionary measures at their showflats - such as temperature screening, recording travel history declarations and ramping up cleaning frequencies - they are said to be looking at additional avenues after the DORSCON level was raised to Orange on Feb 7.

Alice Tan, senior director (research and consulting) at Edmund Tie & Company, said that developers are looking to scale up efforts in areas such as online marketing, including interactive e-brochures, 3D video walkthroughs to simulate walking through the showflat and curating content for social media.

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